Blogging Confessions: Let’s Talk Branding

Let’s talk.

You might have noticed radio silence here on the blog lately, and I could probably write a whole blog post about why it happened. BUT, personally I don’t like reading other blogs starting with apologizing for the absence and all the justifications that follow after. I think it’s kinda lame, even though I’ve been guilty of doing so in the past.

Instead, I’d like to focus on another topic for my recently created series – Blogging Confessions (see the first post here). Let’s talk branding, shall we?

First off, I’d lie if I said I had it all figured out when I started blogging over 4 years ago. In fact, my space back then was all over the place, kinda like with artists and their creative outlets. I posted when I felt like it, wrote more or less depending on my mood, and definitely didn’t care as much either. Same with social media. There was no real branding behind it, just fun. While I still blog because I love doing it, fast forward all these years and my mindset is in a completely different spot. A different level, if you will…

photography by Andy of Blended Pixel Media

Blogging Confessions: Let's Talk Branding

off the shoulder sweater bell sleeves blogging confessions

shop THIS sweater

Is it because I started to see this space as an opportunity to grow my business? To learn, share and connect with MORE people? Definitely all of the above. However, what’s even more important is how this blog has showed me what kind of a female entrepreneur I can be. And boy, have I learned a thing or two about myself and this business along the way.


fall fashion in Napa Valley off the shoulder


So what steps have I taken so far?

Recently, I’ve been STRATEGIZING a lot about branding and where I want to take this blog, Hopefully, you noticed little (BIG) changes on this blog that aim to help you navigate easily through all the content shared on my site. I’ve been gradually cleaning up categories to make sure everything is in the right spot and ready to find when you need it.

I also made sure the other elements of the blog are cohesive, from the color scheme to a font size and style. After all, it all counts as a part of my brand image.

casual fall fashion Napa style

off the shoulder bell sleeve sweater

fall transition sweater weather off the shoulder

Additionally, if you’re following me on Instagram, you know I recently became a proud member of rewardStyle. With that new platform, I am now able to connect my outfits through LikeToKnowIt and make them instantly shoppable. They are also better categorized and easy to find. You can just go to my SHOP tab and click on the SHOP MY INSTAGRAM category. 

off the shoulder sweater fall style Napa blogger

fall fashion off the shoulder casual sweater Napa

HEAD TO TOE: fall transition look brought to you by Boho Lifestyle


To you, all these changes might seem like not a lot right now, but trust me, it takes time to build a successful blog. Let alone maintain it. That is why I will be making more updates to ensure you get the best experience possible from Shenska. 😉

I think I’m going to leave it at that for now. However, I will be coming back to the branding subject, as there’s so much more I want to share with you. If you want to know where and how I’ve been learning all the tips and tricks, please come back. There’s a lot more you should know!

Now, what are your thoughts on branding your business?

Tips? Please, do share!

blog post signature Napa blogger Shenska


24 thoughts on “Blogging Confessions: Let’s Talk Branding

  1. I love this look and the location is stunning! Thanks for linking up with #FashionFriday!

    Love your thoughts on branding. I’ve been spending a lot of time cleaning up categories and tagging posts lately. It really helps make the blog more user friendly (at least I hope!) Enjoy your weekend.

    1. I definitely agree with you on that. I can’t tell you how many times I landed on the blog where I couldn’t find basic information I needed. It’s frustrating!

    1. I think it’s not only important for our readers, but also for our own piece of mind. If you know where you’re going or want to go with your business, that’s half of the success in my opinion!

  2. I love this post so much! I started blogging four years ago as well and it was all just for fun until recently I decided I could really make it into a business, especially with my Instagram. It really is an exciting community and I’m glad to have stumbled upon your blog – it’s gorgeous and I look forward to reading some of your other posts! xo

  3. I wish you the best of results with rebranding your blog and brand my dear Paulina! And congrats for being a member of RewardStyle, this is such a great step! Don’t you enjoy a lot the app? And isn’t it amazing how many things you learn about yourself during this blogging journey? Mine is not even two years and it feels like I have change and learned so many things!
    Thanks for sharing your thoughts and wish you all the best!

  4. Love the post and the changes on your blog! Branding is super important.
    Thinking about some changes on my blog too, but promised myself I need to reach 20000 unique users in the last 30 days 🙂 having half of it in this moment, but getting there 😉

  5. Girl you are doing so good with your blog and branding, I’m impressed. I feel like I’m still all over the place when it comes to branding and I don’t even have a shop section on my blog but that is a fantastic idea! I’ll need to pick your brain about it. I do need to spend some time on my blog though it feels a little chaotic and I need to clean up lots of links =P

    Rina Samantha

  6. Branding is so important! I learned all about it in my Marketing classes and hope I can incorporate all my knowledge into my blog, but it’s hard when it’s so personal to you. Like, I love many different colors, how do I pick just one to use in my logo, etc. Good luck with branding your site!

    Simply Lovebirds

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