Let’s talk all Napa Valley! Today I’m taking you behind the scenes of the BACA Wines Release Party that I got to be a part of earlier this month. Haven’t heard of BACA wines yet? Trust me, soon enough you’re going to see it EVERYWHERE.
Back to the beginning. When I got an invitation from the Hall Wines family, the event was labeled as a Classified Launch Party, meaning there would be an unveiling of a new wine brand the day of. Sounds intriguing, right? Given that it was my first time visiting the Hall Winery, I was already quite excited for this event! Can you imagine it only got better from there?
When we arrived at the event, the first 30 minutes of the release party were meant for mingling, tasting and of course – guessing what kind of varietal we’re there for. Then we got to hear the speech from the legend herself, Kathryn Hall, followed by the new wine brand announcement.
Drum roll please… Let me introduce you to the star of the event – Baca Wines! It’s the new brand from the makers of HALL & WALT Wines, two of the leading luxury Cabernet and Pinot producers in the Country. The varietal we were there for turned out to be Zinfandel and it was a refreshing take on a California classic. BACA really showed us how versatile Zinfandel can be!
- Tug O’ War (Maffei Vineyard) – classic Russian River: fresh, dark fruits like strawberry, raspberry, blueberry, and pomegranate. SHOP
- Double Dutch (Dusi Vineyard) – Aromas of black cherry and black currant, nuanced by notes of celery seed, black pepper, and licorice. SHOP
- I Spy (Howell Mountain) – Meadow of grasses, flowers, fresh raspberries, blackberries, and black pepper. SHOP
- Cat’s Cradle (Rockpile) – Complex undertones of terra cotta, brambly fruit, violets, and black pepper. SHOP
From the left: Jennifer Brown (Director of BACA) and Alison Frichtl Hollister (Winemaker).
This intimate launch event included live music, adventure-based activities and farm-to-table bites. We truly enjoyed wines paired with experiences, which is what BACA wines are all about!
Apart from this truly exceptional modern Zinfandel wine brand, I need to mention one more thing that impressed me A LOT at this event. BRANDING! From the message, setting to all the colors and the whole approach, as a millennial and digital content creator I truly appreciated all the details and work that went into this launch. Needless to say, I strongly believe that whenever you come across BACA wines, you will feel the same way.
A quick shoutout to my amazing boyfriend who aways kills it in the photography department. Couldn’t do it without you, babe!
On another note, can you imagine I showed up dressed VERY on brand without even knowing what BACA Wines are going to be all about? It was the funniest thing!