8.30.17 24

Blogging Confessions: Let’s Talk Branding

Let’s talk.

You might have noticed radio silence here on the blog lately, and I could probably write a whole blog post about why it happened. BUT, personally I don’t like reading other blogs starting with apologizing for the absence and all the justifications that follow after. I think it’s kinda lame, even though I’ve been guilty of doing so in the past.

Instead, I’d like to focus on another topic for my recently created series – Blogging Confessions (see the first post here). Let’s talk branding, shall we?

First off, I’d lie if I said I had it all figured out when I started blogging over 4 years ago. In fact, my space back then was all over the place, kinda like with artists and their creative outlets. I posted when I felt like it, wrote more or less depending on my mood, and definitely didn’t care as much either. Same with social media. There was no real branding behind it, just fun. While I still blog because I love doing it, fast forward all these years and my mindset is in a completely different spot. A different level, if you will…

photography by Andy of Blended Pixel Media

Blogging Confessions: Let's Talk Branding

off the shoulder sweater bell sleeves blogging confessions

shop THIS sweater

Is it because I started to see this space as an opportunity to grow my business? To learn, share and connect with MORE people? Definitely all of the above. However, what’s even more important is how this blog has showed me what kind of a female entrepreneur I can be. And boy, have I learned a thing or two about myself and this business along the way.


SHOP SIMILAR SWEATERS


fall fashion in Napa Valley off the shoulder

BRANDING 101

So what steps have I taken so far?

Recently, I’ve been STRATEGIZING a lot about branding and where I want to take this blog, Hopefully, you noticed little (BIG) changes on this blog that aim to help you navigate easily through all the content shared on my site. I’ve been gradually cleaning up categories to make sure everything is in the right spot and ready to find when you need it.

I also made sure the other elements of the blog are cohesive, from the color scheme to a font size and style. After all, it all counts as a part of my brand image.

casual fall fashion Napa style

off the shoulder bell sleeve sweater

fall transition sweater weather off the shoulder

Additionally, if you’re following me on Instagram, you know I recently became a proud member of rewardStyle. With that new platform, I am now able to connect my outfits through LikeToKnowIt and make them instantly shoppable. They are also better categorized and easy to find. You can just go to my SHOP tab and click on the SHOP MY INSTAGRAM category. 

off the shoulder sweater fall style Napa blogger

fall fashion off the shoulder casual sweater Napa

HEAD TO TOE: fall transition look brought to you by Boho Lifestyle

 

To you, all these changes might seem like not a lot right now, but trust me, it takes time to build a successful blog. Let alone maintain it. That is why I will be making more updates to ensure you get the best experience possible from Shenska. 😉

I think I’m going to leave it at that for now. However, I will be coming back to the branding subject, as there’s so much more I want to share with you. If you want to know where and how I’ve been learning all the tips and tricks, please come back. There’s a lot more you should know!

Now, what are your thoughts on branding your business?

Tips? Please, do share!

blog post signature Napa blogger Shenska

 

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24 Comments

  1. I love this look and the location is stunning! Thanks for linking up with #FashionFriday!

    Love your thoughts on branding. I’ve been spending a lot of time cleaning up categories and tagging posts lately. It really helps make the blog more user friendly (at least I hope!) Enjoy your weekend.

    Published 9.1.17
    Reply
    • Paulina wrote:

      I definitely agree with you on that. I can’t tell you how many times I landed on the blog where I couldn’t find basic information I needed. It’s frustrating!

      Published 9.2.17
      Reply
  2. Ada wrote:

    I love the street-chic vibe of this outfit. It is perfect for Fall. Your mule booties and off shoulder sweater are gorgeous, girl!

    Welcome by and join my latest Thursday Moda linkup and share your gorgeous style with me and my readers. Thanks and have a great Labor Day weekend! Ada =)

    http://eleganceandmommyhood.blogspot.com/2017/08/thursday-moda-78-beach-vacation-floral.html

    Published 9.1.17
    Reply
    • Paulina wrote:

      Thank you so much, Ada! So good seeing you here!

      Published 9.2.17
      Reply
  3. Jessi Malay wrote:

    Great post babe!! Love your new blogging confessions series and that you’re sharing your knowledge with upcoming bloggers!! <3

    XO, Jessi
    https://www.mywhitet.com/labor-day-sales-shopping-guide/

    Published 9.1.17
    Reply
    • Paulina wrote:

      Thank you, Jessi! Your feedback means a lot! xo

      Published 9.2.17
      Reply
  4. Jill wrote:

    Branding is so important. I recently cleaned up my blog design and hope that it’s cleaner and easier to navigate. Your OTS sweater is so cozy chic!

    Jill
    Doused in Pink

    Published 9.1.17
    Reply
    • Paulina wrote:

      I think it’s not only important for our readers, but also for our own piece of mind. If you know where you’re going or want to go with your business, that’s half of the success in my opinion!

      Published 9.2.17
      Reply
  5. Talina wrote:

    I love this post so much! I started blogging four years ago as well and it was all just for fun until recently I decided I could really make it into a business, especially with my Instagram. It really is an exciting community and I’m glad to have stumbled upon your blog – it’s gorgeous and I look forward to reading some of your other posts! xo

    https://sassyanddangerous.blogspot.com/

    Published 9.1.17
    Reply
    • Paulina wrote:

      Talina, you just made my day with your sweet sweet comment! Thank you so much for stopping by and loving the post. xo

      Published 9.2.17
      Reply
  6. Amy Arnold wrote:

    It definitely takes a lot to build a blog! Love this top on you.

    Amy Ann
    Straight A Style

    Published 9.2.17
    Reply
  7. I love your backgroud! <3 <3 I love autumns flowers and a blue house <3
    xoxo
    NATALIEFASHION97

    Published 9.3.17
    Reply
  8. Great post, Branding is definitely the key when it comes to professional blogging.
    PS : I really love your outfit, the sweater and the heels are stunning,
    Sonia
    http://www.soniaaicha,com

    Published 9.3.17
    Reply
  9. Nina wrote:

    Great blog post ! Love the new blogging confession and your outfit !
    Have a lovely day !
    Nina
    xox
    http://www.thecrispylipstick.com

    Published 9.5.17
    Reply
  10. lyddiegal wrote:

    Branding is hard! You want to feel unique, but likeable, be consistent, but not monotonous, and be smart enough to know when something isn’t work and and need to transition.

    http://www.iamchiconthecheap.com/

    Published 9.5.17
    Reply
  11. Stella wrote:

    I wish you the best of results with rebranding your blog and brand my dear Paulina! And congrats for being a member of RewardStyle, this is such a great step! Don’t you enjoy a lot the liketoknow.it app? And isn’t it amazing how many things you learn about yourself during this blogging journey? Mine is not even two years and it feels like I have change and learned so many things!
    Thanks for sharing your thoughts and wish you all the best!
    xoxo
    Stella
    http://www.stellaasteria.com

    Published 9.6.17
    Reply
  12. Jill wrote:

    Your top and confidence are incredible in these photos!

    Published 9.7.17
    Reply
  13. Jessica wrote:

    I love this top on you – the off shoulder and bell sleeves are fun together! Also, great series. Looking forward to read more from this series 🙂

    Jessica | notjessfashion.com

    Published 9.8.17
    Reply
  14. caressa cowan wrote:

    Love reading your content! Cant wait for more! -caressa

    Published 9.10.17
    Reply
  15. Jessi Malay wrote:

    Love your top girl, you looks so lovely!! Branding is definitely important, so I completely understand how you need to time to figure out what you want for your blog and yourself. Hope things are going well <3

    XO, Jessi
    https://www.mywhitet.com/how-to-transition-your-summer-wardrobe/

    Published 9.13.17
    Reply
  16. Wow, I love this post. Your photos are so amazing!

    Published 9.14.17
    Reply
  17. kashienka wrote:

    Love the post and the changes on your blog! Branding is super important.
    Thinking about some changes on my blog too, but promised myself I need to reach 20000 unique users in the last 30 days 🙂 having half of it in this moment, but getting there 😉

    Published 9.14.17
    Reply
  18. Rina wrote:

    Girl you are doing so good with your blog and branding, I’m impressed. I feel like I’m still all over the place when it comes to branding and I don’t even have a shop section on my blog but that is a fantastic idea! I’ll need to pick your brain about it. I do need to spend some time on my blog though it feels a little chaotic and I need to clean up lots of links =P

    xoxo
    Rina Samantha
    http://www.andshedressed.com

    Published 9.14.17
    Reply
  19. Kim wrote:

    Branding is so important! I learned all about it in my Marketing classes and hope I can incorporate all my knowledge into my blog, but it’s hard when it’s so personal to you. Like, I love many different colors, how do I pick just one to use in my logo, etc. Good luck with branding your site!

    Kim
    Simply Lovebirds

    Published 9.21.17
    Reply